All successful marketing strategies in sport or events must take into account the complex behaviour of consumers. This book offers a complete introduction to consumer behaviour in sport and events, combining theory and cutting-edge research with practical guidance and advice to enable students and industry professionals to become more effective practitioners. Written by three of the world s leading sports marketing academics, it covers a wide range of areas including: social media and digital marketing the.
Sport Consumer Behaviour: Marketing Strategies download
Sport Consumer Behaviour: Marketing Strategies ebook
Sport Consumer Behaviour: Marketing Strategies ebook pdf epub mobi
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